StrategyTips Newsletter
The StrategyTips Newsletter focuses on topics that are relevant to PPC Campaign managers - issues surrounding saving money, allocating your dollars effectively, setting corporate expectations for PPC campaigns, effective reporting and measuring results.
Some of the topics for StrategyTips include:
- Making Sense of the Search Engine Marketing Options
- Picking your Customers through Keywords
- Campaign Case Studies
- Understanding Adwords and Adsense - and what they mean to your business
- Finding the right metrics to measure your campaign: an introduction to Mr. ROAS
- ...and many more
Each newsletter is short, to the point and gives you a new understanding or action item to improve your campaign now. Newsletters are published every few days.
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StrategyTips Newletter
Signup for this free newsletter if you deal with strategic issues for your online marketing. When you sign up you also receive our special report called "The Six Levers that Control your Campaign" with information to help understand the essential controls to improving your campaign and what they do.