quickSeries Programs
quickSeries programs get you either a short, highly targeted course in the form of a quickCourse or the direct expertise of our consultants on a specific topic coupled with a mini-course - that's a quickFix. A quickFix also gives you a checklist of what was done, how to monitor the results and continue the improvements.
quickSeries: Campaign Tuneup
This program will give you a bird's eye view of your entire campaign and highlight the areas and actions that will make the biggest difference in the performance of your campaign. This program reviews and enhances:
- Expansion of keyword scope to increase qualified prospects
- Review current ads and establish an effective test protocol
- Test and recommend improvements to the conversion method on your site
- Establish bidding metrics and controls
This program is a general overview. If you have specific areas that you wish to concentrate on please select one of the following specific quickSeries programs or request a powerConsult.
quickCourse: $395 - contact us to make sure this is right for you or to schedule quickFix: $795 - contact us to make sure this is right for you or to schedule
quickSeries: Keyword Tuneup
This tuneup focuses on the keywords that drive traffic to your campaign. We review how to fine-tune the prospects you attract through your keywords.
- Defining your audience through keyword selection
- Expanding your universe of prospects
- Limiting the unintended traffic from your keywords
- Expanding keywords into peripheral marketplaces
- Thinking and formulating search queries like your ideal customer
- Tricks to enlarging your keyword list quickly
quickCourse: $295 - contact us to make sure this is right for you or to schedule quickFix: $595 - contact us to make sure this is right for you or to schedule
quickSeries: Ad Tuneup
While many campaigns treat their ads as almost an afterthought, your ads help draw the right customers to click and help turn away the wrong customers.
- How to asses your ad's results
- Three basic rules to writing proven Internet ads
- Split testing ads
- How to know when an ad is performing for you
- Using clickthrough rate and other metrics to check your results
- Learning from the professional ad writers
- Using your ads to motivate the right buyers
- Using your ads to filter the wrong audience
quickCourse: $295 - contact us to make sure this is right for you or to schedule quickFix: $595 - contact us to make sure this is right for you or to schedule
quickSeries: Conversion Tuneup
Once you get your prospects to your site, the work is not done until they do what you want. Whether you close a sale immediately on your site or set up the first step in a multistep sales sequence, we'll show you how to measure the outcomes and use the data to improve your results.
- What does it mean to convert? - Defining the conversions on your site
- How to measure conversions on your site
- How to balance keywords, ads and conversion data
- Using the common conversion measurement tools
- Understanding how to drive conversion
- Other factors that improve conversion
- Split testing for stronger conversion rates
quickCourse: $295 - contact us to make sure this is right for you or to schedule quickFix: $595 - contact us to make sure this is right for you or to schedule
quickFix: Reporting Tuneup
Creating meaningful reporting that speaks to each of the audiences in your organization with meaningful data is critical to the survival and growth of your campaigns. We also cover the developement of essential reports to help you asses the campaign and point the way to correlating report items with specific action items to improve your campaign.
- What reporting options are available
- What data is critical to understanding and tuning your campaign
- What data is relevant to each of the usual business audiences
- Writing effective summaries
quickCourse: $295 - contact us to make sure this is right for you or to schedule quickFix: $595 - contact us to make sure this is right for you or to schedule
quickFix: Campaign Improvement Punchlist and Notebook
Our punchlist is the list we use on almost all the campaigns we manage for clients once every two to four weeks. The punchlist insures you keep your campaign on a steady improvement path and anticipates changes in the business and social cycle that affects your campaigns.
- Customize the punchlist to your campaign and to your business
- How to execute the punchlist
- How to improve the punchlist for your specific needs over time
quickCourse: $295 - contact us to make sure this is right for you or to schedule quickFix: $595 - contact us to make sure this is right for you or to schedule